With governments forcing people to stay home, and little to do with their free time, many are turning to other ‘activities’ to keep themselves busy.
Within the last several weeks, while much of America has been binge-buying cases of toilet paper, a lot of other people who have suddenly found themselves with too much time on their hands are, according to Reuters, apparently filling their time with watching online porn, getting drunk, high and eating chocolate.
The virtual-sex trade has got a lift: Pornhub, the leading adult entertainment website, saw a near-12% increase in global traffic from Feb. 24 to March 17. British lingerie chain Ann Summers said sex toy sales were up 27% in the last week of March compared to the same period a year ago, with its quietest vibrator fast becoming its best seller.
Self-medicating is all the rage. U.S. states including California, Colorado, Oregon and Alaska where cannabis is legal have reported 50% sales increases from March 16 and March 22, according to Flowhub. Online booze sales in the United States rose 243% in the week ending March 21, according to market research firm Nielsen. Binge buying drove British alcohol sales up 22% in March, according to Kantar.
Comfort eating is in, too. Nestlé boss Mark Schneider says the $310 billion KitKat maker is struggling to keep snacks on the shelves and reckons they’re just as important as essential nutrients in stressful times.
The rise in sex toy sales is particularly high in hard-hit Italy, reported T3.com.
“Of course, we didn’t anticipate a surge in sales of Womanizer due to corona,” Johanna Rief, Head of Sexual Empowerment at Womanizer told T3.com. “We do know… that time is an essential factor when it comes to sexuality and self-pleasure. With the prospect of long-periods at home either alone or with your partner, people are exploring new ways to make the best of the time available.”
Just read a press release claiming that Covid-19 has seen sex toy sales shoot up by 135% in Canada and 71% in Italy. The UK, meanwhile, lags behind with just a 13% increase. Make of that what you will.
— Chris Godfrey (@ChrisPJGodfrey) March 18, 2020
Exploring “new ways to make the best of the time available” indeed.